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Triple Threat
by Jenn Bergin

Latta’s School Supply in Huntington, West Virginia, sells teacher supplies, art tools and toys throughout its Tri-State area, including Kentucky and southern Ohio. Meeting the needs of customers in different states – with different back-to-school schedules – creates a unique ebb and flow at the store each year, says Mike Mullarky, president and owner of Latta’s. Read More

by Tina Manzer

Behold the simple table – no more. Like clay in the hands of creative classroom-furniture manufacturers, this epitome of utility has been molded and shaped into an octagon, clover, flower, cloud, circle, half-moon, horseshoe, kidney, trapezoid, chevron, dog bone and “splat,” to name a few. For getting the job done (especially if the job is listening, reading, constructing, playing, discussing or building – for groups and individuals) today’s tables are teachers’ pets. Schools are delighted to have them on their team. Read More

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Four Fundamental Rules of Web Design

November 2005

So you have a website. It's a cool site, you think, with some nice Flash animations, and a sizable inventory. Congratulations! There's a hitch, however: You're getting hits (compliments of the nice hit counter on your home page, or the stats package your host offers), but you're not getting sales. W ... [click here to read more]

by Marsha Friedman

A well-written and regularly updated blog is a great marketing tool for a variety of reasons: it drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. Read More

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The Issue
by Kevin Fahy

Kevin Fahy

Mr. Big Stuff
I recently heard someone refer to this past summer as “the summer of Trump.” The person who said it was, of course, Donald Trump, but in spite of his gift for hyperbole you would have to admit that he had a point.
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